Custom felt hats. Made by hand in Wichita Falls, TX
Hand-blocked, hand-pounced and custom fit
Built for You, Not Off a Shelf
We sit down with you, measure your head, and help you pick the shape, brim, color, and band that fit how you wear a hat. Then we build it by hand in our shop. Want to make it your own? We can add custom branding, pins, feathers, and more.
Reserve Your Fitting
Tell us what you’re after and when works. In-studio or we come to you.
We Measure & Shape
Head shape, brim width, crown height, colorway — dialed in together.
Hand-Finished
Blocked, trimmed, and steamed to spec. Reshaped for free, for life.
About Us
Holliday Creek Hat Company was born out of a friendship (and maybe a couple of Old Fashioneds) between Marvin Groves and Clay Howerton, who believed Wichita Falls deserved a custom hat shop of its own. After learning the trade, and surviving countless burns and sewing injuries, we finally launched HCHC. We hope it becomes a place for good company, plenty of laughs, lasting friendships, and a few proud custom hat owners. We look forward to you becoming a part of the Holliday Creek Hat Company story.
Ready to Find Your Fit?
Reserve a fitting for the full custom experience, or send a quick question if you’re still deciding.